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Research papers

Lean in fifteen, actually make that ten!

Learn to live a leaner life. Forget lean in fifteen, here's TEN easy steps to maximising the value of insigh.With pressures on budget and headcount but ever-increasing demands for insightful analysis and actionable outputs, we believe lean offers a...

Catalogue: Congress 2017: Visionary
Authors: Paul Child, Danielle Wakeman
Company: Join the Dots InSites Consulting
September 5, 2017
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Citation

Child and Wakeman (2017a, September 05). Lean in fifteen, actually make that ten!. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/lean-in-fifteen-actually-make-that-ten-


Research papers

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
August 27, 2017
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Citation

Buckler and Newell (2017a, August 27). The artificial creativity project. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-artificial-creativity-project


Research papers

An insights engine fueling the future of an airline group

Walk the talk! How Air France KLM CMI provides inspiration and support, rather than only tools and methodologies. More and more large organizations turn to customer experience as a main strategic focus, especially within service industries in general...

Catalogue: Congress 2017: Visionary
Authors: Hans Zijlstra, Janneke van der Ploeg, Martijn Helder
August 25, 2017
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Citation

Zijlstra, van der Ploeg and Helder (2017a, August 25). An insights engine fueling the future of an airline group. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/an-insights-engine-fueling-the-future-of-an-airline-group


Research papers

It's not market research. It's HBO

This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the...

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas
August 25, 2017
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Citation

Rocha, Cedraro, Berga, Aiken and Casas (2017a, August 25). It's not market research. It's HBO. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo


Research papers

Uncovering hidden consumer truths

This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.

Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
August 22, 2017
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Citation

Gibbons and Hsiao (2017a, August 22). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/uncovering-hidden-consumer-truths